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What Is The Google Penguin Update?
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
Our Guide to Google Penguin:
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
Our Guide to Google Penguin:
- Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
- Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates
- Google Penguin Winners & Losers May 2013
- Google Penguin Update: Recovery Tips & Advice
Google has so far rolled out the
following Penguin updates:
1. Initial Penguin Update, April 24th 2012
2. Penguin 1.1, May 25th 2012
3. Penguin #3, October 9th 2012
4. Penguin #4 (aka Penguin 2.0), May 22nd, 2013
5. Penguin #4 (aka Penguin 2.1), October 4th, 2013
Google Panda Update Overview:
Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.
Here is a breakdown of all the Panda updates and their release dates. If your site’s traffic took a major hit around one of these times there is a good chance it was flagged by Panda.
1. Initial Penguin Update, April 24th 2012
2. Penguin 1.1, May 25th 2012
3. Penguin #3, October 9th 2012
4. Penguin #4 (aka Penguin 2.0), May 22nd, 2013
5. Penguin #4 (aka Penguin 2.1), October 4th, 2013
Google Panda Update Overview:
Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.
Here is a breakdown of all the Panda updates and their release dates. If your site’s traffic took a major hit around one of these times there is a good chance it was flagged by Panda.
- Panda 1.0 (aka the Farmer Update) on February 24th 2011
- Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries)
- Panda 2.1 on May 9th 2011 or so
- Panda 2.2 on June 18th 2011 or so.
- Panda 2.3 on around July 22nd 2011.
- Panda 2.4 in August 2011(Panda goes international)
- Panda 2.5 on September 28th 2011
- Panda 2.5.1 on October 9th 2011
- Panda 2.5.2 on October 13th 2011
- Panda 2.5.3 on October 19/20th 2011
- Panda 3.1 on November 18th 2011
- Panda 3.2 on about January 15th 2012
- Panda 3.3 on about February 26th 2012
- Panda 3.4 on March 23rd 2012
- Panda 3.5 on April 19th 2012
- Panda 3.6 on April 27th 2012
- Panda 3.7 on June 8th 2012
- Panda 3.8 on June 25th 2012
- Panda 3.9 on July 24th 2012
- Panda 3.9.1 on August 20th 2012
- Panda 3.9.2 on September 18th 2012
- Panda Update #20 on September 27 2012 (overlapped the EMD Update)
- Panda #21 on November 5th 2012
- Panda #22 on December 4th 2012
- Panda #23 on December 21st 2012
- Panda #24 on Jan. 22nd 2013
- Panda #25 on March 25th 2013
- Panda #26, July 18, 2013
Search
Engine Land recently created this great Google Panda update infographic to help
walk site owners through the many versions of the Google Panda updates.
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