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What is SEO?
Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).
Types of SEO
Two Types of SEO are
Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).
Types of SEO
Two Types of SEO are
- On Page Optimization
- Off
Page Optimization
SEO Techniques:
Two SEO Techniques are
Two SEO Techniques are
- White Hat SEO
- Black
Hat SEO ( Negative SEO )
What is On Page
Optimization?
On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.
What is Off Page Optimization?
Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.
What is Off Page Optimization?
Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples
of Off-page optimization Link building, Blog posting, Image Sharing, Document
Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page
Authority, Article submission, Getting high quality links from relevant sites
etc.
What is Page Rank or PR?
Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.
What is a Backlink?
Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.
What are out bound Links?
An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.
What is a keyword?
Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.
What is Keyword Density?
Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.
What is Anchor Text?
Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.
What are organic results?
The page views come directly through SERP and not through any Off Page Optimization is known as organic results.
What is Googlebot?
Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.
What are Meta Tags?
There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.
What is Meta Title?
Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.
What is Meta Description?
A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.
What are Meta Keywords?
In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.
What is White Hat Seo?
White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.
What is Black Hat Seo?
Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are
What is Page Rank or PR?
Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.
What is a Backlink?
Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.
What are out bound Links?
An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.
What is a keyword?
Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.
What is Keyword Density?
Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.
What is Anchor Text?
Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.
What are organic results?
The page views come directly through SERP and not through any Off Page Optimization is known as organic results.
What is Googlebot?
Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.
What are Meta Tags?
There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.
What is Meta Title?
Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.
What is Meta Description?
A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.
What are Meta Keywords?
In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.
What is White Hat Seo?
White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.
What is Black Hat Seo?
Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are
- Providing Low Quality content or duplicate content on the page
- Getting backlinks from spammed or adult sites.
- Giving keyword stuffed content on the page with background color
- Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
- Cloaking
- Google
Bowling etc
What is keyword proximity?
Keyword Proximity is a measurement criterion of the closeness of the keywords within the Page Title, Meta Description and Body Text. OR Keyword proximity is the combination of the density of a keyword and the prominence. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.
What is keyword prominence?
Keyword prominence is the location of the keywords in the page title, Meta description and body text…..Read more about prominence at: http://www.seoglossary.com/article/64
Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page….read more here http://www.blindfiveyearold.com/bounce-rate-vs-exit-rate
What was caffeine update?
Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least 50%.read more about caffeine update here http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
What are 404?
It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server.
What is 301 redirect?
It is a SEO friendly version of permanent redirect for the WebPages or the domains. Read more about 301 redirect here OR It is a method of redirecting page from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old URL to the new URL.
What is 302 redirect?
It is a temporary redirect. Read more here http://www.internetofficer.com/seo/302-redirect/
What is Link Juice?
Link juice means inbound link to your website. Ex:-A popular Wikipedia page provides more link juice than a link from a brand new website. Because Wikipedia has a lot of trust and high Page Rank in the search engine.
What is Google Mapping?
Google Mapping is web mapping service and technology provide by Google. They provide many other services like Google map website, Google ride finder, Google transit etc.
What is robots.txt?
Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website. Read more here http://www.robotstxt.org/
What is a landing page?
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page. Read more about landing page here http://www.copyblogger.com/landing-pages/
What are the types of CSS and which is better for SEO?
3 types, Internal CSS, inline CSS and external CSS. Read more about CSS types here at http://www.expression-web-tutorial.com/Types_CSS_Styles.html. The external CSS is best for SEO purpose. Read why to use external CSS http://www.basictips.com/tips/article_64.shtml
Italic or Bold, which is more useful?
Both are almost same but Italic has a slight more better for keyword targeting on the webpage. Read more here http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
What are top SEO ranking factors?
Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage. Read more here http://www.seomoz.org/article/search-ranking-factors and here http://www.searchengineoptimizationjournal.com/2010/01/14/google-ranking-factors/
Tell me something about Google.
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
What is Doorway Pages?
Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.
What is Keyword Gateway Pages?
Gateway is a phrase used by webmasters and search engine optimizers to describe a webpage designed to attract visitors and search engines to a particular website. A typical gateway page is small, simple and highly optimized. Its primary goal is to attract visitors searching for relevant key words or phrases, and provide hyperlinks to pages within the website.
What is Spamdexing?
Spamdexing (also known as search spam, search engine spam, web spam or search engine poisoning) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
What is Link farming?
A link farm is a group of web pages that all link to every other page in the group. It’s designed to raise the rankings of all the sites in the search engine results pages (SERP).
What is spider?
Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.
Name the bots (spider) of major search engine?
The name of bots/spider of Google search engine crawler name is Googlebot, Yahoo search engine crawler name is Slurp and Bing crawler name is scooter.
Can you differentiate ‘no-follow’ and ‘Do-follow’?
No follow link is exactly vice-versa of Dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a Dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlinks for your website and enhances your site ranking.
What is Cache?
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache: http://www.webgranth.com” with desired URL to view it cached version.
Define Alt tag?
The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:
What do you know about RSS?
RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporates summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites. OR “RSS is also stands with Rich Site Summary which denotes and the main role for using this is for syndication. Through syndicating you inform the search engine like Google to visit your blog or website often.”
What is Keyword Stuffing?
Keyword stuffing is considered to be an unethical search engine optimization technique (Black hat SEO Technique). Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags or in content.
What is cloaking?
Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to user’s browser. This technique does not come under the guidelines of search engines.
What do you know about Keyword stemming?
It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.
What is topic modeling?
Topic Modeling is a technique used by search engines to clearly analyses and identifies the large volume of text on a webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling.
What is Pagination in SEO?
Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination.
What Is Gray Hat SEO? (Gray hat=White hat + Black hat)
Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines. Gray Hat SEO practices are neither the Black Hat nor White Hat technique. It is combination of both.
What are URL parameters?
URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.- URL Parameters
What is Google Algorithm?
Google Algorithm provides guideline about the website to the search engine and also provides daily and weekly basis new and updated page information.
What is Gadget Blogging?
Gadget Blogging are simple HTML and JavaScript applications that can be embedded in web pages and other application including blogger. Blogger is a great distribution platform for your gadget.
How to decrease the bounce rate of a webpage?
Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design.
What is breadcrumb?
Breadcrumb is a website navigation system that clearly states the structure of website to both the users and the search engines, in case, making search engines clearly identify the structure of website, the micro formats tags for breadcrumbs should be embedded in the HTML.
What is rel-canonical?
We now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. For more info visit: - rel-canonical
Inside the <head> section of the duplicate content URLs:
Keyword Proximity is a measurement criterion of the closeness of the keywords within the Page Title, Meta Description and Body Text. OR Keyword proximity is the combination of the density of a keyword and the prominence. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.
What is keyword prominence?
Keyword prominence is the location of the keywords in the page title, Meta description and body text…..Read more about prominence at: http://www.seoglossary.com/article/64
Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page….read more here http://www.blindfiveyearold.com/bounce-rate-vs-exit-rate
What was caffeine update?
Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least 50%.read more about caffeine update here http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
What are 404?
It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server.
What is 301 redirect?
It is a SEO friendly version of permanent redirect for the WebPages or the domains. Read more about 301 redirect here OR It is a method of redirecting page from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old URL to the new URL.
What is 302 redirect?
It is a temporary redirect. Read more here http://www.internetofficer.com/seo/302-redirect/
What is Link Juice?
Link juice means inbound link to your website. Ex:-A popular Wikipedia page provides more link juice than a link from a brand new website. Because Wikipedia has a lot of trust and high Page Rank in the search engine.
What is Google Mapping?
Google Mapping is web mapping service and technology provide by Google. They provide many other services like Google map website, Google ride finder, Google transit etc.
What is robots.txt?
Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website. Read more here http://www.robotstxt.org/
What is a landing page?
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page. Read more about landing page here http://www.copyblogger.com/landing-pages/
What are the types of CSS and which is better for SEO?
3 types, Internal CSS, inline CSS and external CSS. Read more about CSS types here at http://www.expression-web-tutorial.com/Types_CSS_Styles.html. The external CSS is best for SEO purpose. Read why to use external CSS http://www.basictips.com/tips/article_64.shtml
Italic or Bold, which is more useful?
Both are almost same but Italic has a slight more better for keyword targeting on the webpage. Read more here http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
What are top SEO ranking factors?
Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage. Read more here http://www.seomoz.org/article/search-ranking-factors and here http://www.searchengineoptimizationjournal.com/2010/01/14/google-ranking-factors/
Tell me something about Google.
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
What is Doorway Pages?
Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.
What is Keyword Gateway Pages?
Gateway is a phrase used by webmasters and search engine optimizers to describe a webpage designed to attract visitors and search engines to a particular website. A typical gateway page is small, simple and highly optimized. Its primary goal is to attract visitors searching for relevant key words or phrases, and provide hyperlinks to pages within the website.
What is Spamdexing?
Spamdexing (also known as search spam, search engine spam, web spam or search engine poisoning) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
What is Link farming?
A link farm is a group of web pages that all link to every other page in the group. It’s designed to raise the rankings of all the sites in the search engine results pages (SERP).
What is spider?
Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.
Name the bots (spider) of major search engine?
The name of bots/spider of Google search engine crawler name is Googlebot, Yahoo search engine crawler name is Slurp and Bing crawler name is scooter.
Can you differentiate ‘no-follow’ and ‘Do-follow’?
No follow link is exactly vice-versa of Dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a Dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlinks for your website and enhances your site ranking.
What is Cache?
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache: http://www.webgranth.com” with desired URL to view it cached version.
Define Alt tag?
The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:
What do you know about RSS?
RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporates summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites. OR “RSS is also stands with Rich Site Summary which denotes and the main role for using this is for syndication. Through syndicating you inform the search engine like Google to visit your blog or website often.”
What is Keyword Stuffing?
Keyword stuffing is considered to be an unethical search engine optimization technique (Black hat SEO Technique). Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags or in content.
What is cloaking?
Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to user’s browser. This technique does not come under the guidelines of search engines.
What do you know about Keyword stemming?
It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.
What is topic modeling?
Topic Modeling is a technique used by search engines to clearly analyses and identifies the large volume of text on a webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling.
What is Pagination in SEO?
Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination.
What Is Gray Hat SEO? (Gray hat=White hat + Black hat)
Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines. Gray Hat SEO practices are neither the Black Hat nor White Hat technique. It is combination of both.
What are URL parameters?
URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.- URL Parameters
What is Google Algorithm?
Google Algorithm provides guideline about the website to the search engine and also provides daily and weekly basis new and updated page information.
What is Gadget Blogging?
Gadget Blogging are simple HTML and JavaScript applications that can be embedded in web pages and other application including blogger. Blogger is a great distribution platform for your gadget.
How to decrease the bounce rate of a webpage?
Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design.
What is breadcrumb?
Breadcrumb is a website navigation system that clearly states the structure of website to both the users and the search engines, in case, making search engines clearly identify the structure of website, the micro formats tags for breadcrumbs should be embedded in the HTML.
What is rel-canonical?
We now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. For more info visit: - rel-canonical
Inside the <head> section of the duplicate content URLs:
Now, you can simply
add this <link> tag to specify your preferred version:
<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish" />
What is infographics?
An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
In the enterprise, infographics are used by all levels of management for high-level views of data. Infographics include bar graphs, pie charts, histograms, line charts, tree diagrams, mind maps, Gantt charts, and network diagrams. Such tools are often components of business intelligence software. As the amount of data being amassed in the enterprise and elsewhere increases, infographics are being used more and more frequently to help people understand the information contained in that data. For mor info about - Infographic
What is Rich Snippet?
Rich snippets is about providing Google with additional information about your web page so it can display more useful information to people searching Google.
Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after Google identifies any micro formats (http://microformats.org/) structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool
In the example below when you search for ‘holiday in Ireland’ you see only one listing has an image and the others don’t. In short rich snippet is used for showing information by image, video, rating review by star or any event organized by you in Search Engine Result Page.- Rich Snippet
Google Pigeon Update?
Pigeon update — July 24, 2014
Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s).
<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish" />
What is infographics?
An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.
In the enterprise, infographics are used by all levels of management for high-level views of data. Infographics include bar graphs, pie charts, histograms, line charts, tree diagrams, mind maps, Gantt charts, and network diagrams. Such tools are often components of business intelligence software. As the amount of data being amassed in the enterprise and elsewhere increases, infographics are being used more and more frequently to help people understand the information contained in that data. For mor info about - Infographic
What is Rich Snippet?
Rich snippets is about providing Google with additional information about your web page so it can display more useful information to people searching Google.
Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after Google identifies any micro formats (http://microformats.org/) structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool
In the example below when you search for ‘holiday in Ireland’ you see only one listing has an image and the others don’t. In short rich snippet is used for showing information by image, video, rating review by star or any event organized by you in Search Engine Result Page.- Rich Snippet
Google Pigeon Update?
Pigeon update — July 24, 2014
Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s).
Google
Updates Local Algo with More Web Based Signals - Turmoil in SERPs (Blumenthals.com)
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