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After More Than Two Years, Google Finally Releasing New
“Pirate Update” To Fight Piracy.After recent criticism it's not doing enough to
fight piracy, Google moves to update its long-neglected filtering system.
Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.
In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and release others that may have cleaned up their acts.
Google announced the new Pirate Update — call it Pirate Update 2 — will come out next week, along with new ad and editorial formats it says may help stem piracy.
What Is The Pirate Update?
The Pirate Update — similar to other updates like Panda or Penguin — works like a filter. Google processes all the sites it knows about through the Pirate filter. If it catches any deemed to be in violation, those receive a downgrade.
Anyone caught by this filter is then stuck with a downgrade until the next time it is run, when, presumably if they’ve received fewer or no complaints, they might get back in Google’s good graces. We don’t really know how that works yet, though, because Google has never rerun the Pirate Update filter.
That also means that anyone who might be in violation of what Pirate was aimed to catch has escaped any penalty since it first launched. Since it has never been rerun until now, it has never caught any new violators.
Sources: - Penguin Previous Update Visit Search Engine Land.
Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.
In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and release others that may have cleaned up their acts.
Google announced the new Pirate Update — call it Pirate Update 2 — will come out next week, along with new ad and editorial formats it says may help stem piracy.
What Is The Pirate Update?
The Pirate Update — similar to other updates like Panda or Penguin — works like a filter. Google processes all the sites it knows about through the Pirate filter. If it catches any deemed to be in violation, those receive a downgrade.
Anyone caught by this filter is then stuck with a downgrade until the next time it is run, when, presumably if they’ve received fewer or no complaints, they might get back in Google’s good graces. We don’t really know how that works yet, though, because Google has never rerun the Pirate Update filter.
That also means that anyone who might be in violation of what Pirate was aimed to catch has escaped any penalty since it first launched. Since it has never been rerun until now, it has never caught any new violators.
Sources: - Penguin Previous Update Visit Search Engine Land.
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