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As we noted earlier this year, today’s the day we begin
globally rolling out our mobile-friendly update. We’re boosting the ranking of
mobile-friendly pages on mobile search results. Now searchers can more easily
find high-quality and relevant results where text is readable without tapping
or zooming, tap targets are spaced appropriately, and the page avoids
unplayable content or horizontal scrolling.
This update:
This update:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly
change is important, we still use a variety of signals to rank search results.
The intent of the search query is still a very strong signal -- so even if a
page with high quality content is not mobile-friendly, it could still rank high
if it has great content for the query.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.
1. Will desktop and/or tablet ranking also be affected by this change?
No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.
2. Is it a page-level or site-level mobile ranking boost?
It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.
3. How do I know if Google thinks a page on my site is mobile-friendly?
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.
1. Will desktop and/or tablet ranking also be affected by this change?
No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.
2. Is it a page-level or site-level mobile ranking boost?
It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.
3. How do I know if Google thinks a page on my site is mobile-friendly?
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.
To review site-level information on
mobile-friendliness, check out the Mobile Usability report in Webmaster Tools. This feature’s
data is based on the last time we crawled and indexed your site’s pages.
For more information about FAQs about the April 21st mobile-friendly update
Source Page: - Search Engine Destination
For more information about FAQs about the April 21st mobile-friendly update
Source Page: - Search Engine Destination
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