Advertisement
I know you’re pumped to start grabbing these long keyword phrases by the horns, but first you have to know how to find them.
Even Excalibur required a little finesse to pull the sword from the stone. Keep the energy up, and get ready to find out how you can find these sweet, sweet keywords.
These four tools will help you find long-tail keyword phrases, and find out which ones your competitors are using!
1. Ahrefs Positions Explorer
I just recently got my hands on this fresh new tool from Ahrefs, and let me tell you, it is amazing!
All you have to do is type in your website and you’ll get a full breakdown of all kinds of amazing info, but more importantly, you’ll see who your competitors are.
Search for their reports on here and you can get a sneak peek into what keywords are doing the trick. You may spot some single words, and you may spot some long-tail phrases. Whatever you see, it puts you in a perfect position to launch yourself past them by expanding your findings into specific phrases.
Now this is just a snapshot of all the things this tool can do for you, but as you can see, I’ve pointed out the main areas you’ll want to focus on:
- Competitors
- Organic Keywords
- Top 5 Pages
This information alone is enough to send you on a very focused mission to find long-tail keywords that fit your niche, and with the competition laid out for you, all you have to do is search them with this tool to get this information about them as well.
2. Google Keyword Planner
Sometimes to get what you need, you have to go to the source.
If you have information that you found using the tool above, and you need ideas on how to expand those keywords you spotted into longer, more specific phrases, then this is the next stop.
You probably have one, but make sure you have a Google account for Gmail and the like before heading to the keyword planner page. You’ll need that account to sign in.
Once you’re in select the “Search for new keywords using a phrase, website, or category” option.
Type in some of the keywords you found from the Ahrefs tool above and select the keyword ideas tab to see a list of related words and phrases.
Take a look at this example:
3. SEMrush
Our final tool offers another resource for analyzing your competition.
Not only does it show what keywords they’re ranking for, but you also get a break down of their backlinks and other useful data.
For those with a budget, the PRO version of this tool expands upon this information immensely and can be a great tool for really getting into the nitty gritty of the competition.
This is an example a report from the tool:
As you can see, even the free version of the tool is very thorough. With these three tools in your arsenal, there isn’t much left standing in the way of you finding the ultimate long-tail keywords for your content.
4. Keyword Difficulty Tool by Moz
When you’ve found some long-tail keywords that catch your eye, the next step is to see how difficult it will be to compete for rankings on that keyword.
While the general consensus is that long-tail phrases carry less competition, that doesn’t mean they’re all going to be easy to rank for.
Luckily there’s a Keyword Difficulty Tool from Moz that gives you a quick synopsis of how much competition keywords have surrounding them.
The score that comes out is a percentage from 1-100%. The lower the percentage is, the lower the difficulty.
Shoot for keyword phrases that fall as low as possible on this scale. “Star Wars collectible figures” for example was 47%. Ideally you’ll want to target terms that are below 50% in difficulty for maximum results.
Source:- Ahref
No comments:
Post a Comment