10 Things You Are Not Doing in Google Analytics

Search Engine Destination

Google Analytics is undoubtedly one of the most powerful web analytics tools available today. It has tons of features that can help you measure your sales and conversions. Not only that, but it helps you understand how visitors use your site, how much time they spend on your site, and what content keeps them coming back.

While working with clients and helping them configure Google Analytics on their website, I learned many clients were not aware of many important features of Google Analytics. I wanted to share with you the commonly missed features of Google Analytics that you can use to generate great insights.

This 10 Things are as below:

1. Creating More Than One View
2. Demographic and Interest Report
3. Event Tracking
4. Using the Benchmarking Report
5. Using UTM Parameters to Track Campaigns
6. Integrating Google Webmaster Account
7. Tracking Percentage of Mobile Users
8. Monitoring Analytics Notification
9. Monitoring Site Search Report
10. Enhanced eCommerce

For Details Information about this blog visit:- Search Engine Journal

For Difference about SEO & PPC Visit:- SEO&PPC

Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches

Up to four paid business listings will display with direction and click-to-call links.

Google announced another addition to its lineup of mobile ad formats, Thursday, this time affecting location-based searches. The search engine will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.

According to Google Trends data from March, “near me” searches have doubled in the past year, with 80 percent of those, not surprisingly, coming from mobile. With this change, the new nearby business ads are likely to show instead of traditional text ads. The ads will be driven by location extensions in AdWords and will include a link to get directions or click to call the business.

These ads are similar to the organic local business listings on Google mobile searches. Below is an example of one of these ads I found showing today above the typical set of local business listings.

Here’s how that search without “nearby” in the query looked today:

Advertisers must have location extensions enabled in their accounts in order to be eligible to show the new nearby business mobile ad format. I’m not clear what or where the reporting on these ads will be, but will update here when we have more details.

For More info visit: Search Engine Land