When we bring up the subject of internet marketing and SEO, one of the first
things anyone will bring up are keywords.
Countless hours have been be poured into research that yields new keywords for businesses and blogs to target. These days though, a single keyword like “blogging” will have a large volume, but also a monumental competition.
While we want traffic, we also want to garner the right views from people within the proper audience.
Enter long-tail keywords
This term refers to search terms that are more specific and focused than a single broad concept. In most cases, they are three words or more in length.
What’s required is something that focuses on a specific niche. While you may scoff at them for a lower traffic count, you’ll soon find out that they are the incredibly valuable tools in the long-term.
Today we’ll start by discussing why long-tail keywords are important for your success, and then I’ll show you how to find them with some incredible tools at your fingertips that can be used to find these types of keywords.
Why You Need Long-Tail Keywords in Your Marketing Strategy
When someone begins searching for something, specifically a product or a service, they start with broad search terms.
Let’s say they’re looking for something related to the massively popular Star Wars franchise. They’ll start with something like “Star wars.” As they search, they’ll start to narrow their pool of choices. Next could be “Star wars collectibles,” or something similar.
Then, the person will narrow it down to a specific type of item: “Star wars collectible figures.” Now we’re getting into long-tail keywords.
If you’ll notice, as the search terms became more and more detailed, so too did the person searching come closer and closer to their ultimate purchase decision.
Countless hours have been be poured into research that yields new keywords for businesses and blogs to target. These days though, a single keyword like “blogging” will have a large volume, but also a monumental competition.
While we want traffic, we also want to garner the right views from people within the proper audience.
Enter long-tail keywords
This term refers to search terms that are more specific and focused than a single broad concept. In most cases, they are three words or more in length.
What’s required is something that focuses on a specific niche. While you may scoff at them for a lower traffic count, you’ll soon find out that they are the incredibly valuable tools in the long-term.
Today we’ll start by discussing why long-tail keywords are important for your success, and then I’ll show you how to find them with some incredible tools at your fingertips that can be used to find these types of keywords.
Why You Need Long-Tail Keywords in Your Marketing Strategy
When someone begins searching for something, specifically a product or a service, they start with broad search terms.
Let’s say they’re looking for something related to the massively popular Star Wars franchise. They’ll start with something like “Star wars.” As they search, they’ll start to narrow their pool of choices. Next could be “Star wars collectibles,” or something similar.
Then, the person will narrow it down to a specific type of item: “Star wars collectible figures.” Now we’re getting into long-tail keywords.
If you’ll notice, as the search terms became more and more detailed, so too did the person searching come closer and closer to their ultimate purchase decision.
While you can pull a lot of people with a broad term, you won’t know if those people are interested in your specific product.
In the end, these types of longer keyword phrases bring specific consumers to your site looking for the things you offer. This results in less potential traffic, but higher conversion and quality of leads.
By the time someone reaches the point where they’re searching long-tail phrases, they are laser-focused on what they want and ready to buy when they find it. By targeting a phrase that speaks specifically to your product or service, you’re pulling those kinds of people to your site.
Beyond receiving targeted traffic, you’re also going up against less competition.
When choosing keywords for a pay-per-click (PPC) campaign, you’re paying for each click that you receive as a result of that advertising. For broad keywords, the costs are higher, but for long-tail keywords, you’ll notice that the cost-per-click is significantly lower.
If you tried to compete with the litany of websites that are targeting “Star Wars,” you would be swept under the rug, it’s just too tough. Instead, you’re targeting your specific audience and gaining a larger piece of the pie as a result.
In her post covering this same subject, Marieke van de Rakt referenced a book: The Long Tail by Chris Anderson.
In this book, he claims that demand exists for every niche in some form. The example she used was a jukebox with 10,000 songs. While some of the songs are played regularly, all of them are played at some point.
This results in a new type of market that caters to every niche and in doing so, creates small, focused-groups of buyers. You could try and shoot for a 1% share a massive pool of potential buyers, or you could instead focus on a grabbing 10% of a much smaller group and ultimately be more profitable as a result.
Another bonus? You got it!
With these types of keywords, you won’t need to worry about ranking high in Google because the competition for these longer keywords won’t be as fierce. You also won’t need to worry about building a ludicrous amount of backlinks to rank for these either.
The domain authority alone will do the trick, and with all of the proper SEO best practices in place, you’ll see posts and pages with these keywords flying high.
With these types of keywords, you won’t need to worry about ranking high in Google because the competition for these longer keywords won’t be as fierce. You also won’t need to worry about building a ludicrous amount of backlinks to rank for these either.
The domain authority alone will do the trick, and with all of the proper SEO best practices in place, you’ll see posts and pages with these keywords flying high.
Source:- Ahref
