Google has chosen to execute off Toolbar PageRank from its browser

Google PageRank the key sauce that Google won’t to become the enormous of the search world isn't any additional. No more for the public, that is. Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public.

Search Engine Destination

In the event that you are still one of the Google PageRank lovers, you might have seen that your Google PageRank is abruptly appearing as not accessible. Then again it will be in the blink of an eye. Google is uprooting the openly demonstrated Google PageRank from being shown. For some Google toolbar a client, the unmistakable PageRank has as of now been evacuated, in spite of the fact that it might stay dynamic on a few while the evacuation takes off proceeds.

Google clarified that the organization still uses PageRank information inside of the positioning calculation, however the outside PageRank values appeared in the Toolbar are leaving totally.

For a considerable length of time and years, Google has stripped away PageRank from their Toolbars and programs and hasn't overhauled the PageRank score in it in years.

The choice to quit supporting PageRank has been a moderate blaze. The last archived upgrade was in December 2013, preceding that it was 10 months between redesigns. In Oct 2014, Google's John Mueller affirmed the organization would most likely not be redesigning PageRank once more, but rather its future was still the subject of theory. Presently it's sure that PageRank scores are leaving for good.

Why Remove PageRank from the Toolbar?

Numerous website admins have been surrendered to the way that the astonishment 2013 PageRank overhaul would be the last and even that one was an unforeseen redesign after Google altered another issue that brought about the upgrade. It additionally takes care of the issue that numerous locales were seeing when they changed from http to https. They were losing their legacy PageRank from http, since it would not exchange over to the https URL. What's more, yes, some site proprietors were referring to loss of PageRank despite the fact that it was entirely the noticeable PageRank as motivation to not change destinations to the protected https.

Furthermore, there are still perpetual SEO tips being given out in view of the obsolete open PageRank, demonstrating that a metric years old still has impressive impact, but a lot of it because of misconception of what PageRank is, the reason it is imperative and what the visible PageRank really implies.

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Google AdWords - PPC : 25 Glossary Terms You Need to Know

Here’s a short dictionary of 25 Google AdWords terms you need to know, to get you started and increase your conversion rates with your paid campaigns.

1. Campaign - An ad campaign on Google AdWords is made up of your ad groups, and has the same budget, campaign type and your other ad settings. It’s generally what you first set-up when you advertise, and it helps you organize your different paid advertising efforts. You can run multiple campaigns at any time from your Google account.

2. Ad groups - An ad group is your set of keywords, budgets and targeting methods for a particular objective, within the same campaign. For example, if you are running an ad campaign for a shoe sale, you could set up ad groups to target for online sales, women’s shoes and men’s shoes. You can have multiple ads in each ad group.

3. Campaign Type - Your campaign type is where you want your ads to be seen. Google has:

• “Search Network only” (which means Google search only)
• “Display Network only” (which means your ad shows up in Google’s Display network of websites, videos, YouTube, Blogger and more. This is also known as AdSense)
• “Search Network with Display Select” (which is a combo of search and display)

If you have a Google Merchant Center account and want to use Product Listing Ads, you can also choose “Shopping” as a campaign type.

4. Keywords - Keywords are very important in your Google Ads. They are the words or word phrases you choose for your ads, and will help to determine where and when your ad will appear. When choosing your keywords, think like your customer and what they would be searching for when they want your product, service or offer. Though you can include as many as you like, I suggest a maximum of twenty keywords.

Here’s Google’s explanation on how to build the best keyword list:

5. Quality Score - A quality score is the measurement from Google based on the relevancy of your ad headline, description, keywords and destination URL to your potential customer seeing your ad. A higher Quality Score can get you better ad placement and lower costs.

6. Impressions - An impression is the measurement of how many times your ad is shown.

7. Ad Rank - Your Ad Rank is the value that’s used to determine where your ad shows up on a page. It’s based on your Quality Score and your bid amount.

8. Mobile ad - Mobile ads are what your mobile searchers see on their devices. Google AdWords has WAP mobile ads and “ads for high-end mobile devices”.

9. Ad extensions - Ad extensions are extra information about your business, such as your local address, phone number, and even coupons or additional websites. They’re what shows up in blue below your ad descriptions.

General Ad Related Terms

10. Call to Action (CTA) - A CTA is literally the action you want your searcher to take. Good CTAs in your ads are short, action oriented words such as “Buy”, “Get”, “Act Now”, etc.

11. Click Through Rate (CTR) - Your CTR is an important metric in your account settings. It measures how many people who have seen your ad click through to your link destination.

12. Landing Page - Your landing page is the page on your website to which you’re driving traffic from your ad.

13. Optimization - Optimization in Google AdWords is like optimization elsewhere in marketing. It means making the changes in your ad that get you higher results for your objectives.

14. Split Testing - Split testing includes A/B and multivariate testing. It’s a method of controlled marketing experiments with the goal being to improve your objective results (such as higher CTR’s, increased conversion or even better Ad Ranking).

Cost Related Terms

15. Bid Strategy - Your bid strategy is basically how you set your bid type to pay for viewer interaction with your ads.

16. Daily budget - Your daily budget is what you’re willing to spend per day per ad.  Your daily cost is based on a daily average per month, so don’t be alarmed if yours varies from day to day.

17. CPC - Cost-Per-Click is the most common bid type on Google AdWords. It means you pay every time a person actually clicks on your ad. You set your “maximum CPC” in the bidding process, which means that dollar amount is the most you’ll pay for a click on your ad.

18. PPC - Pay-Per-Click is the same as CPC.

19. CPM - Cost-Per-thousand impressions is a bidding method that bases your costs on how many times your ads are shown (impressions).

20. Billing Threshold - Your billing threshold is the level of spending that triggers a charge to you for the ad costs. It applies to automatic payments, and the threshold level starts at $50. It you reach that within 30 days, you’ll be billed, and your threshold then raises to $100 and so on.

Learn more about Google AdWords billing.

Ad Creative Terms

21. Headline - Your ad headline is the header of your ad copy.  It generally shows up in blue when your ad is live.

22. Destination URL - Your destination URL is the landing page your ad is directed to when it’s clicked. Your destination site can be a specific page. You can change it for differing ads within ad groups. Your audience does not see it in the ad.

23. Display URL - Your display URL is what shows up in your ad copy. You can keep this simple and clean to increase your brand recognition, trust, and conversions.

24. Side ad - A side ad is the ad that show up on the right hand side of a search engine results page (SERP).

25. Top ad - A top ad is the ad that shows up in a shaded box above the organic search results. Note: Your ad will likely show up as both a side ad and a top ad - so write your ad copy to optimize for both.

Tools and Tips to Help You Optimize Your App (ASO)

Actually optimizing your app works very similarly to optimizing a website for search engines—you still have to worry about metadata, keywords, head titles, description, and even geography. Below expands on these points and then describes a few different tools you may want to use to help your efforts:

On your own:

• Audience. You want to always make sure that you are tracking your desktop visitors and your mobile visitors separately. This can be done through Google Analytics by simply going to your visitors tab and selecting “mobile.” 
• Keywords. It’s best to use one of the tools discussed below to determine which keywords will be the most successful for your app. Consider what users may type into the app store search when looking for your app, and then use the different tools to measure competition and search volume of those terms.
• Marketing. Marketing is more of a branch off of optimization, but it’s important nonetheless. Companies need to help give their app the best chance of success by advertising this on the website and including a button on the website where users can find or purchase it. Sharing your new app on social media platforms won’t hurt either.

Tools to help:

• App Store Optimization Keyword Volume Estimator. This tool lets your developers know how often a specific term or phrase is being searched for in the app store as well as your current ranking. By filling in your app’s URL, the tool will give you recommendations regarding the best keywords to use.
• AppCod.es. This tool will help you determine the keywords that your competitors apps are using as well as help you find the best keywords for your own app.
• Flurry. This is a very popular mobile analytics tool that helps developers track usage patterns of those that have downloaded the app. This is a great way to analyze your audience and change your strategies based on the results you find.

So Is ASO really the new SEO? Truthfully, it does seem as though this is going to be the new SEO. Now optimizing webpages for Google and other search engines isn’t going anywhere anytime soon (if ever). It’s still incredibly important to invest in your SEO efforts and continue to research and work toward a successful ranking on a SERP, and in fact this new idea of ASO should not affect your current, traditional SEO efforts. Long story short: It might be the new hot-topic in SEO and the discussion might soon take precedence over traditional webpage SEO strategies; thus making it as much the “new” SEO as possible.

Are you a company that has created an app in the past? Were you successful? Do you think that ASO is becoming the new SEO? Let us know your story and your thoughts in the comments below.

Source:- ASO

A Guide to App Store Optimization (ASO) for Small Businesses

A great way to think about ASO is the same way you think about SEO. The app store is really no different, except instead of dealing with Google’s search engine algorithm you’re dealing with the app store or Google Play. Amanda DiSilvestro wrote about ASO and its relationship to SEO here, and also discussed the two main considerations that ASO entails:

1. How to get your mobile app to the top of an app store search page.
2. Figuring out how to manage, follow, and react to different updates in the app store search algorithms (sound familiar?).

ASO Tips to Success

Just as with SEO, you want to think about on-page, or on-app, ASO as well as things you should do externally. A few tips for success include:

On-Page ASO

• App Title & Description

Keep your title short and to the point, but be sure it explains what your app does (keywords help here). You want to also utilize keywords in your description because you don’t have a blog or other content to help the bots see what your app is all about. Currently there is a 4,000 character limit on descriptions, so make sure you are to the point and clear about what the app can do for users.

• App Icon

Always include your logo as your app icon so that people can quickly recognize your app. While this may not make a different for the bots crawling the app store, it will help increase your downloads and reviews and ratings (which does matter for ASO and is discussed below).

• App Type & Category

There are “applications” and there are “games,” which will help tell the bots the type of application you are running. You also have to choose the right category. Unfortunately,  you can only choose one category, so if your app fits into more than one category choose the most relevant one.

• Screenshot Your App & Include a Demo

People usually want to try your app before paying a fee, so a demo is a great idea to get you those downloads and increase reviews. You should also screenshot your app so they can quickly see what your app looks like. This works similarly to images and video on your webpages—the less mystery, the better.

• Include a Google+ Plugin

Including a Google+ plugin with your app is a crucial step that many company owners still miss. The more +’s that your app gets, the more visible it will be in Google Play specifically. This is an easy way to show the bots that you have a good product.

Off-Page ASO

• App Ratings & Reviews

Earning app reviews works very similarly to SEO. Google Play as well as the iOS store like to see apps that have a good number of positive reviews and ratings. Not to mention, this will help convince people your app is worth the download. With a good number of genuine reviews, your app will improve in the rankings in both of these mobile app stores.

So how do you encourage reviews for a mobile app? I talked with Adam Heitzman, who explained, “Besides the basics—asking your loyal customers to please leave a review, including a review button on your website, running a contest, etc.—review plugins are a great option. A plugin will be a part of your app and prompt users to review your app after they’ve used it a certain number of times. I recommend Appirater for iOS, but you’ll find that there are plenty of options out there.”

• App Downloads

This is the last piece of the puzzle. The more downloads you get for your app, the higher chance someone else will download it, which looks good in the eyes of the bots ranking your app. It works like a domino effect—do all of the things listed above, get more downloads, see higher rankings.

A Few Extra Resources

I also highly recommend checking out this article from ASOProfessional that explains in more detail how to understand your competition and look at competitor data for ASO. This is a little bit more involved and might not be completely necessary if you are just getting started, but it’s great if you’re looking to get a little bit more advanced.

This HigherVisibility article also explains a few tools you can use to help you with your ASO. After all, there are quite a few SEO tools out there, why wouldn’t you want to use ASO tools? Although many come at a price, using tools is a great way to make sure you’re on the right track and not missing anything important.

Finally, Forbes recently published an article title Five Killer Marketing And Distribution Strategies for Your App here that I highly recommend checking out. Distribution and marketing and key when it comes to ASO, so this is actually a good place to start.

Source:- App Store Optimization

Top 10 SEO Tips For Blogger and Beginners

Simply terms SEO or Search Engine Optimization is a process by which you make your web pages more search engine friendly in order to maximize relevant search engine traffic. SEO is divided into 2 main parts i.e.  on-page SEO  and off page SEO which is further sub divided into parts or techniques like keyword analysis, directory submission, social book marking, blog writing, article submission etc.

1.Do Keyword Research

Keyword Research is one of the most important activity of SEO. Keyword research is important because both the search engine and users depend upon keyword for finding your website. Choose the right keyword for your brand and website. There are many tools and software such as Google Adwords Keyword Tool, Market Samurai, Long Tail Pro etc which you can use for finding profitable keywords for your website.

2.Keyword Density

Do use keywords in your post but use them naturally, like the way you would talk. Keyword density must be between 2-4%. This means that if you are writing 800 words article then your keywords should not be repeated more than 3-4 times in each 100 words block. If your keyword density is more than 5% then Google will penalize you. Remember you are writing articles for your readers not for search engines.So Avoid Over Stuffing of keywords.

3. Optimize Page Titles & Meta Description

Every page on your website should have a unique title tag and it should be less than 70 characters.Similarly Meta description of your post should be between 150-160 characters. This is important because search engines reads meta description for understanding the content in a post. If you are using WordPress CMS then you can use Yoast SEO Plugin which will help you in On Page SEO Optimization.

4. Say No To Duplicate Content

Nowadays a large number of bloggers are scrapping articles from other websites and are posting on their blog just for the sake of getting traffic. Most of the beginners are not even giving credit to the original author. But they don’t know that by posting Duplicate content on their website they are violating Google & other search engines Guidelines . Duplicate content affects brand creditably, creates negative user experience and affects search engine rankings and domain authority. So if you want to get good traffic from Search engines then only publish unique content on your website and say no to duplicate content.

5.Create XML Sitemap

A sitemap is a map of all the URLs in your entire website, listed in hierarchical order.  Do create a sitemap. By creating XML Sitemap of your blog you are helping search engines to better index your blog. If you are using WordPress then you can use Google XML Sitemap for creating your Sitemap.

6. Do Not Use Broken Links

Do check your website for broken or dead links. If there are many broken links on your website then it is bad for SEO as well as for your website because it will hurt both the search engines as well as your readers. Search engines will not be able to index your site if they cannot get through your links and your readers will not be able to find content on your website. If you are using WordPress then you can use Broken Link Checker Plugin which will check your websites for broken links.

7. Increase Backlinks

Backlinks are one of the most important factor which affects the ranking of any site in search engines. Higher the number of quality backlinks higher the credibility of your blog. So if you want to achieve higher search engine rankings and traffic to your website then you will have to invest your time in increasing your website backlinks. You can easily increase backlinks by doing article submission, blog commenting, guest posting, directory submission and social media promotion.

8. Image Optimization

Image optimization is one of the most important factor of On Page SEO. A Picture is worth than 1000 words. Therefore if you want to get traffic from Google Images then you must optimize your images by using your keywords in ALT Tag. Make the size of the file as small as possible without losing quality. Also give description and caption to your images.

9.Use Google Webmaster And Google Analytics

Every webmaster must use Google Webmaster Tools And Google Analytics as it helps in improving site and its performance in the search engines. You can use Google Webmaster Tools for removing bad links, fixing 404s errors on your website, for submitting sitemaps and for creating sitelinks.You can also check which others sites are linking to yours and what keywords your site is ranking for. Analytics: Google Analytics can be used for finding how many visitors your site gets, which keywords were used by visitors in the search engines to get to your website and what pages they visit. You can also see the traffic sources and average time of readers on your website.

10. Create Robots.TXT

Robots.txt is a file which is placed at the root directory of a web site.It helps in indexing and gives instructions to search engines which pages it can see and which pages it cannot see. For example if you specify in your Robots.txt file that you do not want the search egnines to access your thank you page ,than that page wont be show up in search results and web users wont be able to find it. You can go to your website and check whether you have a robots.txt file or not by adding /robots.txt immediately after your domain name.

Example: https://www.newupdate.co/robots.txt

Bonus SEO Tip: Website Speed.

Do you know that website speed affects SEO. According to Google the faster your website loads, the higher it will rank when compared to similar sites with a longer loading time. For speeding your blog you can use CDN Networks such as CloudFlare,or MaxCDN. You must install caching plugin such as W3 Total Cache in your blog . If images in your website are optimized then your website will load faster. You can use GTmetrix for checking your website speed.

Source:- newupdate.co

Google Algorithm Updates - 2003 to 2015 [Infographic]

Having trouble staying up with Google's algorithm updates? Not sure if you're dealing with Pandas or Penguins - or even Hummingbirds, for that matter? No idea what I'm talking about?

If this is you, the team an OnCrawl have put together an infographic which details every major Google algorithm update from the past 12 years. If you're wondering why your search traffic dropped off at some point, cross-reference against this listing to see if maybe you've copped a Google penalty in amongst the various updates and changes. SEO Tutorial

For more info visit:- Social Media Today

4 Tools for Finding Long-Tail Keywords and get Traffic Today!

I know you’re pumped to start grabbing these long keyword phrases by the horns, but first you have to know how to find them.

Even Excalibur required a little finesse to pull the sword from the stone. Keep the energy up, and get ready to find out how you can find these sweet, sweet keywords.

These four tools will help you find long-tail keyword phrases, and find out which ones your competitors are using!

1. Ahrefs Positions Explorer

I just recently got my hands on this fresh new tool from Ahrefs, and let me tell you, it is amazing!

All you have to do is type in your website and you’ll get a full breakdown of all kinds of amazing info, but more importantly, you’ll see who your competitors are.

Search for their reports on here and you can get a sneak peek into what keywords are doing the trick. You may spot some single words, and you may spot some long-tail phrases. Whatever you see, it puts you in a perfect position to launch yourself past them by expanding your findings into specific phrases.

Now this is just a snapshot of all the things this tool can do for you, but as you can see, I’ve pointed out the main areas you’ll want to focus on:
- Competitors
- Organic Keywords
- Top 5 Pages

This information alone is enough to send you on a very focused mission to find long-tail keywords that fit your niche, and with the competition laid out for you, all you have to do is search them with this tool to get this information about them as well.

2. Google Keyword Planner

Sometimes to get what you need, you have to go to the source.

If you have information that you found using the tool above, and you need ideas on how to expand those keywords you spotted into longer, more specific phrases, then this is the next stop.

You probably have one, but make sure you have a Google account for Gmail and the like before heading to the keyword planner page. You’ll need that account to sign in.

Once you’re in select the “Search for new keywords using a phrase, website, or category” option.
Type in some of the keywords you found from the Ahrefs tool above and select the keyword ideas tab to see a list of related words and phrases.

Take a look at this example:

You’ll see numerous options for long-tail keywords in the list, providing you with the perfect inspiration to reach your target audience!

3. SEMrush

Our final tool offers another resource for analyzing your competition.

Not only does it show what keywords they’re ranking for, but you also get a break down of their backlinks and other useful data.

For those with a budget, the PRO version of this tool expands upon this information immensely and can be a great tool for really getting into the nitty gritty of the competition.

This is an example a report from the tool:



As you can see, even the free version of the tool is very thorough. With these three tools in your arsenal, there isn’t much left standing in the way of you finding the ultimate long-tail keywords for your content.

4. Keyword Difficulty Tool by Moz

When you’ve found some long-tail keywords that catch your eye, the next step is to see how difficult it will be to compete for rankings on that keyword.

While the general consensus is that long-tail phrases carry less competition, that doesn’t mean they’re all going to be easy to rank for.

Luckily there’s a Keyword Difficulty Tool from Moz that gives you a quick synopsis of how much competition keywords have surrounding them.



The score that comes out is a percentage from 1-100%. The lower the percentage is, the lower the difficulty.

Shoot for keyword phrases that fall as low as possible on this scale. “Star Wars collectible figures” for example was 47%. Ideally you’ll want to target terms that are below 50% in difficulty for maximum results.

Source:- Ahref